According to the Trade and Industry Minister Rob Davies, running a small business in South Africa is not easy, and five out of seven new businesses fail within the first year. That is a scary statistic, especially when 68 percent of workers are employed by businesses with fewer than 50 staff and 43 percent by businesses with fewer than five staff, a fact highlighted by Davies.
In a nutshell, branding is how others perceive you and how they feel about your product or service- the perception can either be good or bad.
Branding is an integral part of any business growth- it talks, among other things, about your identity, culture, principles and values. Your brand goes beyond your marketing material and it also deals with how you service your clients: your smile, going the extra mile for your clients, how clean your premises are.
SIR Winston Churchill once said:
You will never reach your destination if you stop and throw stones at every dog that barks."
Our attention is one of our highest commodities we have. What you are focusing on has a better chance of growing.
YOU CANNOT run a successful business alone. We can come up with the vision and be able to design the best business plan, but for that business to reach its ultimate goal, you need help. There are different kinds of people you need to have in a business, namely business partners, employees, suppliers, mentors and clients. These people form what we call a partnership of excellence.
THE BEST way to define social media(SM) is to break down the name. As we know, a medium is an instrument of communication. The great thing about SM is that it is free and can yield great results for your brand and sales. Now let me share the five best social media platforms for businesses. Quick note: instead of using SM for hard selling, I suggest you keep it social and fun, share your stories, things you have learnt, events you are attending, motivational quotes, tips on products you sell etc. remember it's about putting your business out there.