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START!

Start where you are. Use what you have. Do what you can.

Start with what you have. A lot of the times we delay starting because we want everything to be right - right time, right capital, right clients. I think the right time to start is now. “Start where you are. Use what you have. Do what you can.” - Arthur Ashe

As soon as the idea hits that’s time to start, that is conception. You can’t wait to figure everything out before launching, a lot of the times what we have in mind at the beginning turn out different at the end usually much better than what we imagined. It's like a corridor principle. This is a simple concept that I learned from a startup scientist, Paul Smith, several years ago that always seems to ring true for those considering to start. The corridor principle simply means that there are open doors you can only see when you are walking down the corridor--they are not visible from your starting point. So just start.

„START! - The things you need; will find you on your way up.“

Contact

  • Phone:
    +27(0) 11 050 0845
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  • Address:
    5 Kerry Rd, Rembrandt park, JHB, 2001